What is the process of establishing specific, measurable objectives for improvement known as?

The process of establishing specific, measurable objectives for improvement is referred to as goal setting. This involves defining clear targets that an organization or individual aims to achieve, which are critical for guiding efforts and measuring progress. Goal setting encompasses formulating objectives that are not only specific and measurable but also attainable, relevant, and time-bound. This clear framework aids in motivating individuals and teams, providing direction and focus for their endeavors.

In contrast, while action planning involves the steps to achieve the established goals, it does not encompass the initial process of defining what those goals are. Performance evaluation is focused on assessing how effectively goals have been met, rather than the initial setting of objectives. Lastly, impact assessment examines the results or effects of initiatives after they have been implemented, rather than the formulation of the objectives themselves. Thus, goal setting is rightly identified as the process of establishing specific, measurable objectives for improvement.